PERSUASI DALAM CERAMAH PENGAJIAN K.H. MUHAMMAD ZAINI ABDUL GHANI (PERSUASIVE IN ISLAMIC LECTURING KH. MUHAMMAD ZAINI ABDUL GHANI)

AbstractPersuasive In Islamic Lecturing KH. Muhammad Zaini Abdul Ghani. The purpose of this study was to describe the use form and persuasion techniques used in KH's recitation lectures. method research is descriptive with a qualitative approach. Data collection carried out by interviewing congregation observing video. analysis include data reduction, presentation, drawing conclusions. results showed that lectures Ghani applies forms persuasion. tries attract, hope, move as an application technique rationalization, knowing, suggestion, conformity, compensation, replacement, estimation. findings researchers found, attracted attention who were dominated presenting materials related new or sensational things, presented simple language style, always inserting humor. addition, also associating material actual, diverse sentence structures, using Banjar proverb quotes explain material, including comparisons examples, asking questions congregation, connecting local events figures, teaching descriptions will be happening. happen future. make included specific concrete examples. example given not only conveyed through recitation, but exemplified his practice everyday life. effort realize books, hadiths, interpretations holy verses Qur'an. touch finding selecting discussions suit wishes needs congregation. conveying rationally, trying direct giving advice, positioning themselves such as, directing act accordance teachings Prophet, prioritize multiply worship, well describing future ideals.Keywords: persuasion, lecture, recitation. Ghani, IslamicAbstrakPersuasi dalam Ceramah Pengajian Tujuan dari penelitian ini ialah untuk mendeskripsikan penggunaan wujud dan teknik persuasi yang digunakan ceramah pengajian Metode yaitu deskriptif dengan pendekatan kualitatif. Pengumpulan dilakukan wawancara jamaah observasi video pengajian. Teknik analisis meliputi reduksi data, penyajian penarikan kesimpulan. Hasil menunjukkan menerapkan persuasi. berusaha menarik, meyakinkan, menggerakkan sebagai penerapan Pada rasionalisasi, identifikasi, sugesti, konformitas, kompensasi, penggantian, proyeksi. Temuan peneliti temukan, menarik perhatian didominasi cara memaparkan materi-materi terkait hal-hal baru atau fakta sensasional, disajikan gaya bahasa sederhana, selalu menyelipkan Selain itu, juga mengaitkan materi peristiwa aktual, struktur kalimat beragam, menggunakan kutipan Peribahasa menjelaskan pengajian, menyertakan perbandingan contoh, mengajukan rangkaian pertanyaan kepada jamaah, menghubungkan tokoh lokal, mengajarkan gambaran akan terjadi pada masa datang. meyakinkan disertakan contoh spesifik konkrit. Contoh diberikan tak hanya disampaikan melalui tetapi dicontohkan pengamalannya kehidupan sehari-hari. upaya mengutip kitab, hadist, tafsir ayat suci Al-Qur’an.Sebagai menyentuh menemukan memilih bahasan dikaitkan keinginan kebutuhan jamaah. yakni menyampaikan rasional, mengaburkan konflik memberikan nasihat, memposisikan diri seperti mengarahkan bertindak sesuai ajaran Rasulullah, memotivasi mengutamakan memperbanyak ibadah, serta cita-cita datang.Kata-kata kunci: persuasi, ceramah, Islam